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Kristin Bernotat is a seasoned marketing professional with extensive experience in donor marketing and brand management. Currently serving as a Senior Expert in Donor Marketing at Haema Blut & Plasma since July 2020, Kristin is responsible for the marketing planning of blood and plasma donation centers in Germany, overseeing donor engagement and acquisition initiatives, regional media planning, and national campaign execution. Prior experience includes a significant tenure as a Senior Marketing Manager at Marché International from August 2011 to June 2020, where Kristin managed various marketing strategies, led projects across multiple channels, and was involved in both online and offline brand promotion. Earlier positions include marketing roles at BI Business Intelligence GmbH and adidas, where Kristin honed skills in product marketing and client engagement. Educational qualifications include a diploma in Business Administration from HTWK Leipzig and further training as an Online Marketing Manager from IHK Bildungszentrum in Dresden.