Annika Otto is an experienced marketing professional with a diverse background in online marketing and e-commerce management. Currently, Annika is working at Haema Blut- & Plasmaspendedienst in an online marketing role since September 2022. Prior to this, Annika served as an E-Commerce Manager at SIEM Straßen-Instandsetzung und Erhaltung GmbH & Co. KG from September 2020 to August 2022 and as a Channel Marketing Manager at aetka AG from March 2016 to August 2020. Annika's earlier experience includes a position as an Online Marketing Manager at indisoft GmbH and a Marketing Assistant role at URSA Deutschland GmbH, where responsibilities included event organization and content management. Annika holds a Magistra Artium in Amerikanistik and Medien- & Kommunikationswissenschaft from Leipzig University, obtained from 2002 to 2011. Additionally, Annika has pursued further training in various areas, including HTML, CSS, CMS, and crisis communication.
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