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Daniel Bigenius possesses extensive experience in software development and experimentation. Currently serving as the A/B-test competence lead, experimentation architect, and Optimizely application expert at H&M since December 2015, Daniel has honed expertise in optimizing user experiences through data-driven experimentation. As a co-founder of Hackyard Internet AB since March 2010, Daniel actively contributes to the organization. Previous roles include a frontend developer at Paxport AB (April 2015 - September 2015), partner at mobile marta (June 2010 - June 2014), and member of The Borneo Family (2009 - 2013). Additionally, Daniel held a senior developer position at Sandin Solutions from January 2008 to February 2010, showcasing a solid foundation in software development and collaboration.