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Fernanda Ruiz has a strong background in marketing and brand management with experience in various companies. Fernanda currently holds the position of Senior Marketing Project Manager at Smelter since 2023. Prior to this, they worked as a Product Marketing Lead and Growth Marketing Manager at Habi from 2021 to 2022.

From 2020 to 2021, Fernanda was the Field Marketing Manager Latam at Socialbakers (Now Emplifi), where they were responsible for implementing region-specific marketing plans, organizing events, and tracking regional marketing activities. Fernanda also worked at La Marketería as a Sr Account Executive from 2018 to 2020, and at Edgewell Personal Care as a Sr. Marketing Manager LatAm PBG from 2018 to 2018.

In addition, they have experience at Combe Incorporated as a Brand Manager Benzal from 2017 to 2018 and at Energizer as a Jr Brand Manager and Schick Brand Assistant/ Product Head from 2012 to 2017. Before that, they worked at ANTERA Beauty & Fragrance Corporation as a Brand Assistant for Clarins Fragrances and Elizabeth Arden from 2011 to 2012. At the beginning of their career, Fernanda worked at Colgate Palmolive as an In Store Management & Operations Assistant and Trainee in Consumer Insight from 2009 to 2011.

Fernanda Ruiz's education history is as follows:

Fernanda attended ISDI from 2020 to 2021 and earned a Master's degree in Business with a field of study in Digital Business. Prior to that, in 2019, Fernanda completed a diploma program at Complot Escuela de Creatividad, focusing on Planning, Creativity, Digital Creativity, and Digital Marketing. In the same year, they also obtained a diploma in Digital Business from Escuela de Internet.

In 2006, Fernanda enrolled at Universidad Nacional Autónoma de México and completed their Bachelor's degree in Business Administration and Management, with a specialization in General Business Administration.

In addition to their formal education, Fernanda has acquired additional certifications. In December 2021, they obtained the xISDI MIB certification from ISDI. In December 2020, they completed the "Build Your Own Chatbot - Level 1" certification program offered by IBM.