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Pedro Lobo is a co-founder and CEO of Innovagency since June 1996. Pedro was also a co-founder of Habber Tec in April 2008. From January 2001 to December 2005, Pedro was a co-founder at SysValue. Additionally, they served as the President of JUNITEC - Júnior Empresas do Instituto Superior Técnico from May 1995 to August 1996. Pedro Lobo became an invited lecturer at Universidade Católica Portuguesa in February 2011 and has held this position since then.

Pablo Lobo attended Instituto Superior Técnico from 1991 to 1996, where they obtained a degree in Computer Software Engineering. In 1999, they briefly attended the Innovative Technology Management and Commercialization Program at The University of Texas at Austin, but did not obtain a degree from this program.