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Fred Soneya is a Co-Founder & Partner at Haatch, a company Fred started in 2013 to support entrepreneurs with entrepreneur & operator-led cheques. Fred was also a member of the founding team and board director at Elevaate, which was eventually acquired by Quotient Technology Inc. Fred's experience also includes serving as the Ecommerce Lead at Morrisons.com and as the Ecommerce and ECRM Lead at Kiddicare. Throughout their career, Fred has been involved in major innovation projects and has delivered groundbreaking technology solutions in the eCommerce industry.