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Jose Ojeda has over 15 years of experience in the technology and fashion industries. Jose began their career in 2005 as a Strategy Consultant at McKinsey & Company. In 2011, they co-founded Smithfield Case, an online stylist service for men, which was backed by the Privalia founders and Edipresse. The business was later sold to The Chapar. In 2013, they took on the role of Country CEO at Global Fashion Group. In 2015, they joined Lyst as a Board Member and COO. In 2022, they became the Founding Chapter Director in Barcelona for H2 (h2.co). Currently, they are Co-Founder at 011h, a construction technology company with the mission to accelerate the transition to a sustainable Built World.

Jose Ojeda has a diverse educational background. Jose has obtained an MBA from Harvard Business School, an Entrepreneurship Lab from the Massachusetts Institute of Technology, a Master's degree in Business from Esade, and an MBA exchange program from The University of Chicago Booth School of Business. Additionally, they have obtained certifications from LinkedIn, including Nir Eyal on Creating Habit-Forming Products (2019), Product Management (2018), and Agile at Work: Building Your Agile Team (2016).