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Chee Keong Yap is an experienced professional in the hygiene and personal care industry, currently serving as the Strategic Account Manager for Global Hygiene in South East Asia at H.B. Fuller since May 2016. Previously, Chee Keong held various roles at SCA - Hygiene and Forest Products Company, including Global Personal Hygiene Care Product Developer and Product Development Assistant Manager, where responsibilities included leading new product innovation for the diaper category and managing product development in Southeast Asia. Chee Keong also contributed as a Product Specification & Development Engineer, focusing on establishing SAP systems and managing product specifications. Earlier experience at Nitto Denko Electronics Malaysia included overseeing research and development for epoxy molding compounds as Section Leader of Discrete Package Unit. Chee Keong holds a Bachelor of Science degree in Applied Physics from the University of Malaya.