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Jo Wiggin is an experienced digital marketing professional with a focus on paid search strategies, currently working as the Global Paid Search Manager at Gymshark since March 2020. Prior to this role, Jo held several positions at Arden University, including Paid Digital Marketing Manager and Paid Search Executive, from April 2016 to March 2020. Jo's career began as a Digital Marketing Coordinator at ABL Aluminium Components Limited from July 2014 to April 2016. Educated at Leeds Beckett University with a Bachelor's Degree in Marketing and Advertising Management, Jo also has certifications from the Chartered Institute of Marketing and has completed A-Levels in diverse subjects at The Coleshill Sixth Form.