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Bekir Mustafić has a wealth of work experience, beginning with their role as Social Media Manager at Store Coach in 2014. Bekir then moved to Citi in 2015 as an Account Escalation Specialist and Customer Service Specialist. In 2018, they joined UrbanLink Group as a Digital Marketing Coordinator and Marketing Content Associate. In 2021, they began working as a Communications Specialist at Boise State University. Most recently, they have been the Director of Ecommerce and Ecommerce Manager at Gymreapers since 2020. As Ecommerce Manager, they successfully improved site user experience, resulting in a growth of over 900%. Gymreapers has been ranked at #521 (in 2021) and at #290 (in 2022) on the Inc. list.

Bekir Mustafić obtained a Bachelor of Business Administration - BBA in Marketing from Boise State University between 2012 and 2014. Prior to that, they obtained an Associate of Arts - AA in International Business from College of Southern Idaho between 2010 and 2012. Additionally, they have obtained certifications from Klaviyo, HubSpot Academy, and Google, including Klaviyo Product Certified (2021), Sales Enablement (2019), Social Media (2019), Content Marketing (2018), Inbound Marketing (2018), and Google Analytics for Beginners (2020).