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Daniel Cassavaugh serves as the Marketing Analytics Manager for Gwinnett County Government since November 2021, where responsibilities include measuring the effectiveness of marketing strategies, analyzing performance, and providing actionable insights to enhance communication efforts. Cassavaugh has extensive experience in digital communications, having held various roles at Georgia Gwinnett College from October 2013 to November 2021, including UX Content Coordinator and Director of Digital Communications, where contributions focused on improving the college's web presence and managing digital media strategies. Prior experience encompasses editorial and broadcasting roles at Townsquare Media, Watertown Daily Times, and other organizations, with a foundation in journalism obtained from Ithaca College, where a Bachelor of Arts was attained in 2007.