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Nicholas Theaker is an experienced marketing and analytics professional with a strong background in omnichannel strategies and product analysis. Currently serving as the Marketing & Omnichannel Analytics Manager at GVC Group since April 2019, Nicholas previously held notable positions at Ladbrokes Coral Group, including Senior Product and Omni Promotions Analyst and Gaming Customer and Products Analytics Manager. Other professional experiences include roles as a Freelance Account Manager at Lowe Open and Account Manager at Rapier, along with an earlier position as Senior Account Executive at gyro. Nicholas began a career in analytics as an Accountability Analyst at OMD International. Educational qualifications include a Master’s degree in Marketing and a Bachelor of Science in Mathematics with Management, both from the University of Exeter.