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Juliette BARRA is a skilled digital marketing and CRM professional, currently serving as Chef de Projet Digital et CRM at DEGRENNE since October 2022. Responsibilities include managing B2B and B2C CRM campaigns using Splio, updating databases, analyzing newsletter performance, and developing an omnichannel loyalty program. Juliette has previous experience as a Traffic Manager at AirCampus, where campaigns on platforms such as Facebook Ads and Tiktok Ads were implemented, and as an Assistante Marketing Digital at Socomec Group, focusing on web strategy deployment and SEO/SEA campaign evaluation. Earlier roles include content management at Leoo ADLPerformance and an internship at FIDUCIAIRE DE LORRAINE. Juliette holds a degree in Digital Marketing from EM Strasbourg Business School and completed a Master 1 exchange program at Facultad de Economía y Negocios - Universidad de Chile.