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Samantha H. has extensive experience in strategic roles, particularly in the field of advertising and marketing. Samantha is currently the Chief Strategy Officer at GUT, a position they have held since 2021. Prior to that, they were the Chief Strategy Officer at Publicis Groupe from 2020 to 2021, where they led the Strategy, Experience Design, and Applied Intelligence teams. Samantha also founded the Experience Design unit and led the Business Transformation Consultancy unit at Publicis from 2016 to 2021.

Before joining Publicis, Samantha worked at Ogilvy & Mather, where they held the position of Head of Planning & Consulting from 2013 to 2016. During their time there, they led the Planning department and contributed to developing the consulting discipline, working with clients in various industries.

Samantha's early career included roles at Euro RSCG Beker-México, where they served as Director of Strategic Planning from 2008 to 2010, Sr. Planner from 2005 to 2008, and Planner from 2003 to 2005.

Overall, Samantha H. has a strong background in strategic thinking, experience design, and business transformation, with a focus on leveraging integrated technologies and data to drive successful marketing and advertising campaigns.

Samantha H. obtained their Bachelor's Degree in Administration and Marketing from Universidad Nacional Autónoma de México, where they studied from 2002 to 2006. In May 2022, they also obtained a certification in "Jurado Premios IAB Mixx 2022 - Estrategia" from IAB México.