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Max Geraldo is a seasoned creative leader with extensive experience in the advertising industry. Currently serving as the Chief Creative Officer at GUT since June 2024, Max previously held the same position at BBDO Canada from April 2021 to June 2024. Prior roles include President and Chief Creative Officer at Grey Group, Executive Creative Director at Arnold Worldwide, and Senior Vice President Executive Creative Director at FCB Chicago. Max's career also features significant contributions as Global Executive Creative Director at FCB Global and Senior Art Director roles at Lew'Lara\TBWA, DM9DDB, and AlmapBBDO. Max holds a Bachelor's Degree in Communication and Media Studies from Universidade Federal de Minas Gerais, obtained from 1992 to 1998.