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Geraldine Salcedo G. has work experience as a Content Lead at GUT from April 2023 onwards. Before that, they worked as a Brand Manager at OCCMundial.com from January 2023 to May 2023. Prior to that, they were a Brand Strategist at Twitter from October 2021 to December 2022. From August 2018 to October 2021, they worked as an Associate Creative Director at VIRTUE Worldwide. Before that, they had various roles at Residencia, including Associate Creative Director from January 2016 to August 2018 and Content Generator from 2012 to 2017. Geraldine also worked as part of the production team at Ibero 90.9 from 2009 to 2012 and briefly as a locutora at sonica tv in 2011. Additionally, they had internships at The Jeffrey Group and Secretaria de Hacienda y Crédito Público in 2010, and another internship at Secretaria de Hacienda y Crédito Público in 2009.

Geraldine Salcedo G. completed their bachelor's degree in Communication from Universidad Iberoamericana, Ciudad de México between 2008 and 2012. In 2011, they also pursued a degree in Marketing (Licenciatura) from Amsterdam University of Applied Sciences.