Fernando Ribeiro is currently the Global Chief Strategy Officer and Partner at GUT since January 2020. Prior to this, Fernando worked at 72andSunny as a Strategy Director, focusing on brands such as AXE, Uber, Google, and Sprite. Throughout their career, Fernando has held strategic roles at various agencies such as BBH London, DAVID The Agency, WMcCann, Artplan, Paim Comunicação, and Agência Escala Comunicação e Marketing, working with clients like Burger King, Coca-Cola, KFC, and Unilever. Fernando's educational background includes a Bachelor's degree in Social Communications from PontifÃcia Universidade Católica do Rio Grande do Sul.
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