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Kayla Novak, MBA (Kakonis), is an experienced marketing professional currently serving as the Marketing Manager at Gustave A. Larson since January 2022. Kayla drives digital strategy initiatives, manages event planning for various activities, and oversees marketing budgets and inbound strategies while leading a team of seven. Prior to this role, Kayla held the position of Marketing Manager at Vrakas CPAs + Advisors from June 2016 to December 2021, overseeing strategic marketing for multiple affiliate companies. Early career experiences include working as a Brand Manager at Aras Promotions and as a Marketing Research Assistant at the University of Wisconsin-Whitewater. Kayla earned a Master of Business Administration (MBA) and a Bachelor of Business Administration (BBA) with a marketing emphasis from the University of Wisconsin-Whitewater.