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José Luis Cruz Díaz has worked in the tech industry since 2013. From 2013 to 2015, they were a Lead Engineer at THEOS Oficial. From 2015 to 2016, they were a Lead Engineer at ITS, where they worked on a multicotizador de seguros de autos. From 2016 to 2019, they were a Lead Sr. Full Stack Developer at Sanki Global, where they designed and built a new architecture for the group's e-commerce, integrating with providers like Next ERP and Grupo Modelo. From 2019 to 2018, they were a Sr. UI Developer at Globant. Since 2020, they have been a Solutions Architect at SocialPiper, simplifying professional social media, and Head of Tech at Guros.

José Luis Cruz Díaz graduated from Uttec in 2013 with an Engineer's degree in Desarrollo de aplicaciones web, having studied there from 2009 to 2013.