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Carter Pavey IV has extensive experience in the casino industry, holding roles such as Vice President of Marketing, Vice President of Operations, Assistant General Manager, Director of Marketing, Marketing Manager, and Promotions Coordinator. At Gun Lake Casino, Carter oversaw daily operations, spearheaded a $100M expansion project during the pandemic, and achieved a 47% increase in guest satisfaction scores. At Station Casinos, Carter managed budgets exceeding $22MM annually, created strategic marketing plans, and increased volume and loyalty through innovative marketing strategies. Carter is currently pursuing a Master of Business Administration degree from Western Michigan University, building upon their Bachelor's degree in Advertising from Michigan State University.