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Edward Lye has a diverse work experience in the field of digital marketing and CRM. Edward is currently working at Gumtree.com as the Head of CRM and has been in this role since March 2022. Prior to this, they held the position of CRM Manager at Gumtree.com starting from October 2017. Before joining Gumtree.com, Edward worked as an Email Marketing Manager at Contiki Holidays c/o BS&T from January 2015 to August 2016. In this role, they were responsible for developing and implementing email marketing and CRM campaigns for the global regional teams of Contiki Holidays. Edward utilized Salesforce and Marketing Cloud platforms for automation and lead nurturing programs. Edward also has experience at Reed Business Information where they worked as a Digital Marketing Executive from April 2012 to December 2014. Their responsibilities included creating email campaigns using Eloqua and ExactTarget ESPs for multiple RBI brands. Edward began their professional career as a Psychology graduate at the University of Portsmouth from September 2008 to June 2011.

Edward Lye completed their education history by attaining a Professional Diploma in Direct and Digital Marketing from The Institute of Direct and Digital Marketing in 2016-2017. Prior to that, they obtained a Bachelor of Science degree in Psychology from the University of Portsmouth between 2008 and 2011. There is no available information about their education prior to university level.