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Puravin Sivaganam currently serves as the Director of Engineering for Attention Measurement at GumGum, starting in January 2024. Prior to this role, Puravin held various positions at Playground xyz, including Head of Engineering (AIP) - APAC, Lead Data Architect, and Lead Software Engineer within the data and analytics team, focusing on developing scalable data-driven products in ad tech from July 2019 to January 2024. Earlier experiences include serving as a Software Developer at PwC Australia and Playground xyz, as well as working as a Full-stack Developer at BirdBrain, where responsibilities included developing E-commerce websites and integrating third-party services. Puravin began a career in web development at the University of Sydney, contributing to a Ruby on Rails application. Educational qualifications include a Bachelor’s Degree in Computer Science from the University of Sydney and a previous Bachelor’s Degree in Business/Commerce from The University of British Columbia.