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Craig Alexander has extensive work experience in the marketing and advertising industry. Craig started their career at Backer Spielvogel Bates in 1983 as a Field Account Executive, where they worked until 1994. From 1999 to 2001, Craig served as the Vice President/Director of Marketing at Promotion House, overseeing business development and client service for various clients. Craig then joined Clear Channel Outdoor as the Vice President, General Sales Manager from 2002 to 2006. Following that, Craig worked at Outdoor Services as the Vice President, responsible for account service, buying, and business development in the western US region from 2006 to 2010. Currently, Craig is the President of Gumas, a position they have held since January 2018. Additionally, they also serve as the Senior Vice President of Client Services at Gumas since February 2011.

Craig Alexander attended the University of Southern California from 1980 to 1983, where they obtained a Bachelor's degree in Broadcast Management. During their time at the university, their studies focused on Journalism, Advertising, and Broadcasting.