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Kevin Wallace is a seasoned professional in consumer insights and marketing strategy, currently serving as the Senior Manager of Customer Segmentation, Consumer Insights, & Lifecycle Marketing at The Guitar Center Company since October 2023. With a proven track record, Kevin has previously held significant roles including Director of Consumer Insights at FabFitFun, where impactful research led to improved member retention and revenue growth. Earlier experience includes positions at Dine Brands Global, where Kevin contributed to brand health and segmentation efforts, and Blue Chip Marketing Worldwide, focusing on strategic planning and research innovations. Kevin holds an MBA in Finance and Strategy from the University of Michigan, alongside degrees in Broadcast Journalism and Communications.