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Eri Yuhira serves as the Head of Marketing at Guinness World Records, a position held since January 2019, where responsibilities include managing product, brand, and digital strategy, as well as implementing the annual marketing plan aligned with global objectives. Prior experience includes a role as Marketing Manager at KKBOX, where initiatives to enhance brand awareness and oversee PR strategy in Japan were key responsibilities, and as CRM Monetization Manager at Playtika, focusing on online marketing activities and revenue optimization. Eri also held the position of Uplay Director at Ubisoft, where the launch of Uplay membership services in Japan was successfully executed. Additional roles include e-Marketing involvement at W. L. Gore & Associates, Relationship Marketing Manager at OgilvyOne Worldwide, Web Director at DOE Co, Ltd., and Graphic Designer at Hitachi. Academic qualifications feature a Bachelor of Fine Arts in Graphic Design from the University of Wisconsin-Milwaukee and Web Programming studies at the University of Illinois – Urbana Champaign.