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James Fry has extensive work experience in various roles related to business development, sales, marketing, and partnerships. James is currently working as the VP of Global Partnerships at Guider, where they have developed a partner strategy and built a partnership pipeline for a global mentoring and coaching SaaS platform. Prior to this, James worked as the Director of Business Development at Shaw Academy, where they activated channel partnerships with Fortune 1000 companies and managed a team of customer success representatives. James was also the Co-founder and VP of Business Development at Divinio, a sports tech SaaS start-up, where they raised seed funding and activated partnerships with broadcasters, sports analysts, and professional sports teams. In addition, James served as the Executive Director of Sales, Marketing, and Partnerships at Earthwatch Institute, where they generated substantial sales revenue and managed global teams. James also held the positions of Director of International Sales and Partnerships and Vice President of Sales at Earthwatch Institute and National Education Travel Council, respectively. James has demonstrated success in driving revenue growth, building partnerships, managing teams, and meeting sales quotas throughout their career.

James Fry completed their education at two different institutions. From 1989 to 1993, they attended the University of Hull, where they earned a BA Hons Joint Degree in Spanish and Business Studies. Later, from 2001 to 2004, they pursued their MBA at the Babson F.W. Olin Graduate School of Business, specializing in Marketing and Entrepreneurship.