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Tori Murphy is a highly experienced Client Relationship Manager at Guideline, responsible for managing the client experience and retention for over 50,000 401k plans. With a background in client account management and fitness coaching, Tori has consistently achieved high customer satisfaction rates and significant new business growth. As the founder of The Fit Trials LLC, Tori has successfully operated a profitable online business, utilizing digital marketing and SaaS tools. Additional experience includes UX/UI design roles for Memorisely, where Tori improved user experiences for platforms such as OpenTable and Sofar Sounds. Tori holds a B.S. in Operations Management from the University of Utah and has completed advanced training in web development and UX/UI design.