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James is currently the Director of Product Management at Guideline. Prior to this, James held the same position at Standard Media Index and was a Program Manager at GroupM. With a strong background in business analysis and IT, James has successfully led various projects involving process optimization, system implementations, and compliance management. Their experience includes roles such as Business Analyst at Clarksons Platou, IT Business Analyst at JCDecaux, and Computer Engineer at Lab Lateral. James holds a BSc in Business Information Technology from the University of Kent.