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Alberto Leyes is a seasoned professional with extensive experience in product strategy and data solutions, currently serving as Head of Product Strategy at Guideline since August 2022. Leyes has held various strategic roles at Standard Media Index since June 2012, including Global Head of Strategy, Global Head of Product & Data, and Managing Director for EMEA, where responsibilities included forging long-term partnerships and enhancing media efficiency. Earlier in the career, Leyes played key roles in business development and project management, successfully leading teams and initiatives in advertising and marketing communications across global markets. Leyes holds an Executive Program degree in Big Data & Artificial Intelligence from IE Business School, an MBA in Marketing from Fordham Gabelli School of Business, and a Bachelor's Degree in Journalism from Universidad CEU San Pablo.