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Janine Lukas is an experienced professional in marketing and sales transformation, currently serving as an Expert Marketing & Sales Transformation at GuideCom AG since November 2022, where responsibilities include enhancing sales processes and developing scalable organizational structures. Prior experience at Westfalen AG from July 2017 to October 2022 includes roles such as Head of Digital Marketing, overseeing a nine-member team focused on e-commerce, social media, and performance marketing, as well as leading strategic growth and optimization projects as an Expert in Business Excellence. Janine Lukas also has experience in systems analysis and project management from earlier roles. Educational qualifications include a Master of Science in Business Consulting and Digital Management from FOM University of Applied Sciences for Economics and Management and a Bachelor of Arts with a focus on Business Administration and Human Resource Management from the Institut für Duale Studiengänge.