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Karen Woon has over 25 years of experience in marketing and communications. Karen served as the Vice President of Marketing and Communications at Guide Dogs for the Blind from 2015 to present, where they led the marketing and communications efforts. Prior to that, they were the Director of Marketing at Guide Dogs for the Blind from 2014 to 2015, and the Senior Marketing Manager from 2013 to 2014. In addition, Karen worked as a freelance brand and marketing consultant at Brand and Marketing Consulting from April 2013 to July 2013. Karen previously served as the Director of Marketing at Prophet from 1998 to 2012, where they developed marketing plans and contributed to the placement of articles in reputable publications. Before that, they worked as an Account Supervisor at McCann Erickson, managing the Safeway account and launching the Safeway Club program. Karen began their career at J. Walter Thompson as an Account Supervisor.

Karen Woon has an MBA degree in Marketing from the University of California, Berkeley - Walter A. Haas School of Business. Karen also has a BA degree in German and Psychology from the University of California, Santa Barbara. In addition, they participated in a year abroad program at Georg-August Universität Göttingen.