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Loren Medina is an accomplished professional in the fields of marketing, public relations, and education, with a focus on representing avant-garde Latin Urban bilingual artists. As the owner of Guerrera Marketing & PR since January 2015, Loren develops tailored campaigns to elevate client visibility and brand awareness. In addition, Loren manages a diverse roster of artists at Guerrera Marketing & PR, Inc. and serves as an adjunct instructor at the University of Southern California's Thornton School of Music, teaching music marketing and communications. Loren is also the founder of Travel With Purpose, a non-profit organization dedicated to empowering women through purposeful travel. Prior to these roles, Loren gained valuable experience as a label manager at Sony Music Entertainment. Academic credentials include a Master’s degree in Communication Management from the University of Southern California and a Bachelor's degree in Psychology from Boston University.