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Kim Kardash currently serves as the Head of Strategy for Consumer Advocacy at Guardian Life since October 2023, focusing on research, insights, and market intelligence. Previously, Kim held multiple roles at Bakkt, including Director of Insights and Research Strategy, where responsibilities involved overseeing consumer research and market intelligence to inform go-to-market strategies in the cryptocurrency sector. Kim also founded the Insights department and provided executive-level insights on industry trends. Prior experience includes significant leadership positions at Edelman Financial Engines, where Kim drove investor insights and customer experience strategies, and extensive roles in brand management and marketing across various firms, including Signal Theory Inc. and Discovery USA. Kim holds a Bachelor's degree in Journalism from The University of Kansas and certificates in Business Analytics and Practical Marketing Research.