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Carly Potock is an accomplished professional with extensive experience in creative partnerships, marketing, and content strategy. As Co-Founder and CEO of Canvas+Co since February 2020, Carly emphasizes the importance of earning customer attention. Additionally, Carly serves as an advisor for All Better Co. and Guardian Lane, focusing on enhancing first aid and mental health resources for diverse audiences. Prior experience at Google includes roles as Global Head of Creative Partnerships and Global Head of Video Insights, where significant achievements included building a video production partner ecosystem and developing impactful YouTube campaigns. Carly's career began in international marketing with Major League Baseball, coordinating promotional efforts for the World Baseball Classic. Carly holds a B.S. in Business and Economics from Lehigh University, specializing in Marketing, Business Information Systems, and Creative Writing.