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Fernanda Pires has a diverse work experience spanning several companies and roles. Fernanda recently joined Guarde Aqui Self Storage in 2022 as the Chief Operating Officer. Prior to that, they worked at brMalls from 2010 to 2022, where they held various positions including Superintendente at Catuai Shopping Londrina, Shopping Jardim Sul, Goiania Shopping, and Londrina Norte Shopping. Fernanda also served as a Gerente Geral at Crystal Shopping and as a Gerente de Marketing at Catuai Londrina, Londrina Norte Shopping, and Catuai Maringa. Before joining brMalls, they worked at CATUAÍ SHOPPING LONDRINA as a Gerente de Marketing from 2007 to 2010. Fernanda started their career at Unimed Londrina in 2003 as an Analista de Comunicação, where they worked until 2007.

Fernanda Pires has the following education history:

- In 2021, they completed a program in Digital Marketing Strategies: Data, Automation, AI & Analytics at Kellogg Executive Education.

- In 2019, they participated in the Learning Experience Silicon Valley program at StartSe, focusing on Innovation and Entrepreneurship.

- From 2012 to 2013, they pursued an MBA in Commercial Management at FGV - Fundação Getulio Vargas.

- From 2009 to 2011, they completed an MBA in Business Management, also at FGV - Fundação Getulio Vargas.

- In 2010, they obtained a specialist degree in Marketing, specifically in Shopping Center, from ESPM Escola Superior de Propaganda e Marketing.

- From 2005 to 2006, they earned a specialist degree in Strategic Communication and Market Communication from UEL - Universidade Estadual de Londrina.

- Fernanda graduated in 2005 with a degree in Social Communication - Public Relations from UEL - Universidade Estadual de Londrina.

- In 2022, they completed a program in Business English at Kaplan Business School in Toronto, Canada.

In addition, they have earned several additional certifications, including AI for Leaders from StartSe University, Google Analytics from Udemy, Agile Management and SCRUM from Udemy, Plural - Diversity in Companies from Perestroika, and Creative Leadership from Perestroika. Fernanda has also completed a course focused on ESG (Environmental, Social, and Governance) with a social pillar emphasis from Gerando Falcões.