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Everton Vitor Sobrinho is an experienced marketing professional currently serving as Head of Marketing at Guararapes since April 2023. Prior to this role, Everton held various positions at Portobello Grupo as Senior Trade Marketing Manager and at Positivo Tecnologia as Trade Marketing Manager. Additional experience includes serving as Merchandising Manager at Grupo Tigre and Regional Marketing Manager at Grupo Boticário, where Everton also worked as a Business & Commercial Consultant and Senior Regional Marketing Analyst. Everton began a career in marketing at HSBC as a Marketing Analyst. Educational qualifications include an Executive Program in Mastering Sales from Northwestern University's Kellogg School of Management and an MBA in Planning and Management from FAE Centro Universitário, among other notable degrees in business and communication disciplines.