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Serena Loy is a marketing professional with extensive experience in demand generation and strategic marketing programs. Currently serving as the Marketing Programs Manager at Euna Solutions, Serena leads the planning of multi-channel initiatives aimed at fueling qualified pipeline growth. Previously, Serena worked as a Demand Generation Strategist at D2L, successfully launching a customer webinar series and executing integrated marketing campaigns. As a Content Marketing Specialist at Surex.com, Serena identified content gaps and played a crucial role in rebranding efforts that established the company's market presence. Additionally, Serena held a position as a Digital Marketing Specialist at ROCKWOOL North America, where multi-touch campaigns were developed, and social media strategies were implemented. Early career experience includes marketing assistance at FUJIFILM Canada. Serena holds an MBA in Strategic Marketing and a Bachelor of Commerce in Marketing from McMaster University, along with international experience from NEOMA Business School.