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Álvaro Martínez Ruiz possesses extensive experience in marketing and business management, currently serving as the Marketing Department Manager at Grupo MEI since April 2021, where responsibilities include supervision of marketing activities and market identification. Additional roles include Influencer Representation Manager at TuManag3r, CEO & Co-Founder of Peyleth, and Consulting Director at GTChannel Inc. Álvaro has a strong background in influencer marketing and strategic consulting, demonstrated through previous positions at Wings Company and Division SL. Educational credentials include degrees from prestigious institutions such as ESSEC Business School and ESIC Business & Marketing School, complemented by specialized training in urban entrepreneurship.