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Vivian Shu is an experienced professional in sponsorship management and customer relations, currently serving as Sponsorship Manager at GSMA since November 2021, where responsibilities include being the primary liaison for sponsorship products and programs. Prior to this role, Vivian held the position of Senior Customer Relations Manager for Asia at GSMA from November 2011 to June 2020, overseeing customer service operations and enhancing client relationships. Vivian began their career at Ruder Finn as a Senior Account Executive, managing a diverse client portfolio, and previously worked as a Senior Marketing Manager at Halter (China) Financial Group. Earlier experience includes serving as a journalist at China News Service, focusing on feature reports. Vivian holds a Bachelor of Art in Communication from East China Normal University.