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Bram Broeks is an experienced executive specializing in sustainability, data, and digital transformation. Currently serving as Chief Relations at GS1 Nederland, Bram is focused on transitioning from traditional barcodes to 2D barcode and QR code solutions to promote a sustainable and circular economy. In addition, Bram is a Board Member at Fresh Upstream and has held significant roles at organizations such as PwC as Director of Sustainability, Data & Digital, and Deloitte as Director overseeing strategy and analytics within the telecom, media, and technology sectors. With a background in consultancy and business transformation from companies including Netscalers Company & Co., TopForce, Capgemini, and EY, Bram possesses extensive expertise in leading teams and driving innovation. Educational credentials include an MSc in Economics from Maastricht University and a BBA from EU Business School, along with recent studies at INSEAD.