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Petra Zauner currently serves as the Director of Community Engagement at GS1 Canada, a position held since September 2024. Prior to this role, Petra worked as a Language Professional specializing in multilingual large language models at Cohere, and held various significant positions at Wattpad, including Director of International Accounts & Partnerships and roles in international content acquisitions and talent content. Previous experience includes positions at TransPerfect, Babbletype, and Vicem Mediasolutions, focusing on translation, content marketing, and media management. Petra's early career involved human resources consulting, training in adult education, and university lecturing in psychology and linguistics. A Master's Degree in General Linguistics & Ancient History was obtained from Paris Lodron Universität Salzburg.