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Lesley O'Brien is an experienced marketing professional currently serving as the Marketing Director at GS1 Canada since January 2022, where responsibility includes the development and execution of integrated B2B marketing strategies across multiple sectors, with a strong emphasis on data-driven insights. Previously, Lesley held the position of Senior Marketing Communications Manager at Zwilling J.A. Henckels Canada Ltd., focusing on integrated communications strategies to enhance brand awareness and revenue. With a diverse background, including roles as an International Award Winning Creative Director and Director of Brand Marketing, Lesley has demonstrated expertise in creating impactful marketing initiatives across various industries, including real estate, technology, and retail. Early career experience includes leadership in marketing and brand management at both The Home Depot Canada and Michaels Stores, Inc.