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Eileen Mac Donald is the CEO and President of GS1 Canada, a role held since July 2002, overseeing a team of over 300 professionals and driving the organization’s strategic growth and direction. Eileen serves as an elected member of the GS1 Global Board and participates in various committees, including the GS1 Global CEO2CEO Committee as Chair and the GS1 Global Traceability Committee. Prior to GS1 Canada, Eileen served as Vice President of Marketing and Operations at Equity Rewards, implementing strategies that generated significant cost savings, and as Director of Marketing and Advertising at The Home Depot Canada, contributing to the successful launch of the Aikenheads brand in Canada. Eileen's educational background includes studies at York University, the University of Toronto, and Centennial College.