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Atul Rishi, CAPM, serves as Senior Director of Business Intelligence at GS1 Canada since June 2022. Prior experience includes roles such as Manager of M&A Data Strategy & Integration GTM Operations at Salesforce, and Senior Manager of Business Intelligence and Analytics at Tilray, where Atul developed organizational solutions for complex data challenges and strategic business support. At The Hershey Company, significant contributions included developing data-driven methodologies for executive decision-making and leading successful BI strategies. Additional experience encompasses roles at The Home Depot Canada, Walmart, and Sobeys, focused on financial analysis, budgeting, and performance improvement. Atul Rishi holds a Bachelor's of Business and Commerce in Applied Finance from Western Sydney University, as well as further education from the University of Toronto.