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Bethany Macon is an experienced Account Executive at G&S Business Communications, specializing in B2B communications across healthcare, agribusiness, and financial services sectors since July 2021. Key responsibilities include managing client relationships, developing a wide range of strategic communications materials, leading media outreach efforts, and conducting market research to inform client strategies. Previously, Bethany served as a Junior Account Executive, assisting with media relations and content development. Early career experiences include internships in advertising and public relations, contributing to projects assessing brand awareness and evaluating performance review systems for local government. Bethany holds a Bachelor of Arts in Advertising and Public Relations from the University of North Carolina at Chapel Hill and is furthering education at Université Jean Moulin (Lyon III).