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Natalia Lopatina has held a variety of roles in the past decade. From 2012 to 2013, they were an English Tutor and Database Marketing Assistant at Private Practice and Epicor, respectively. From 2013 to 2015, they worked as a Translator (marketing and advertising texts) at Slovo Translation Services, and Project Manager for Twentieth Century Fox C.I.S. at Nectarin. From 2015 to 2017, they were an Account Director / Digital Producer at Inbase Creative Cluster. From 2017 to 2019, they were a Leading Digital Marketing Specialist (Paramount Pictures & Lionsgate projects) at Central Partnership. Finally, they are currently an International Account Manager at Gruvi since 2022.

Natalia Lopatina has a diverse educational background. Natalia graduated from Moscow State Linguistic University in 2013 with a Specialist degree in Marketing and Foreign Languages (English and Spanish). In 2014-2015, they attended Wordshop Academy to pursue a Music Video Director program. In 2012, they studied Marketing at Universidad de Granada. Currently, they are pursuing a Master's degree in Data-Driven Marketing with specialization in Marketing Research and CRM at NOVA IMS Information Management School, which they are expected to complete in 2023. Furthermore, Natalia has obtained certifications in Data Manipulation with pandas, Intermediate Python, and Introduction to Python from DataCamp in November and September 2021, respectively.