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Roberta Ravelli

Chief Marketing Officer at Gruppo DigiTouch

Roberta Ravelli has a diverse work experience spanning various roles and industries. Roberta is currently working at Digitouch as a Client Partner, where they focus on customer relationship management and consultancy support. Roberta also manages upselling and cross-selling activities and oversees customer portfolio management. In addition, they hold the position of Chief Marketing Officer at Digitouch, where they handle corporate communications and manages relations with journalists and newspapers, press release activities, social media, email marketing, website, and events.

Prior to Digitouch, Roberta worked as a Lecturer in Marketing at CFP Bauer - AFOL Metropolitana from 2019 to 2021. Before that, they served as the Head of Omnichannel Strategy at Conversion E3, where they were responsible for customer relationship management and budgeting. Roberta led a team and implemented omnichannel data-driven content analysis and strategies.

Roberta has also worked as an SEO Content Manager at Optimized Group, a University Lecturer at Università Cattolica del Sacro Cuore, and a Web Content Specialist at ScuolaZoo. Roberta gained experience in editorial content management, performance analysis, and SEO strategy implementation during these roles.

Earlier in their career, Roberta worked as a Web Content Editor at Softec, where they managed editorial content, social media, and press releases. Roberta also had an internship as an Editor at RCS MediaGroup and worked as a Journalist at La Provincia.

Overall, Roberta Ravelli has demonstrated expertise in customer relationship management, marketing, content management, and communications throughout their career.

Roberta Ravelli completed their Laurea triennale in Lettere Moderne at Università Cattolica del Sacro Cuore from 2008 to 2011. Roberta then pursued a Laurea Magistrale LM in Editoria from Università Cattolica del Sacro Cuore, which they completed from 2011 to 2014. In 2015, they attended *Civica Scuola di Cinema Luchino Visconti for Scrittura per piccoli schermi. Prior to their university education, they attended Liceo Scientifico G.B. Grassi, Saronno from 2003 to 2008.

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