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Gerardo Guinea is a seasoned marketing professional with extensive experience in branded content and communications. Currently serving as the Director de Marketing - Branded Content at Grupo Zeta since November 2017, Gerardo oversees content planning and management for clients and media, as well as Meta Ads campaigns and social media content. Prior to this role, Gerardo held key positions such as Director de Marketing - Comunicación - RSC at Up SPAIN, where responsibilities included the creation and management of comprehensive marketing plans and processes, and Executive roles at Elsevier and La Gaceta de los Negocios. Gerardo's background also includes freelance marketing projects and various marketing positions at ZOOM DIFUSIÓN and Bigmat Promaespaña. Gerardo's educational achievements include a Master's degree in Marketing and Commercial Management and specialized training from prestigious institutions such as IE Business School.