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Lola Oti is an accomplished marketing professional with extensive experience in trade marketing and brand management. Currently serving as Directora de Trade Marketing at Grupo VARMA since September 2014, Lola has held multiple leadership positions, including Trade Marketing Manager for Hostelería and Senior Global Brand Manager. Prior experience includes managing marketing and communications at Lavinia España from October 2009 to August 2014, where Lola oversaw strategic brand development. Earlier roles included Product Manager at LVMH Fragrance Brands and Product Manager Assistant at Pfizer España, along with a consulting position at Coritel, a unit of Accenture Group. Lola Oti holds a Master's degree in Commercial and Sales Management from ESIC Madrid and a Bachelor's degree in Chemistry from Universidad Autónoma de Madrid.