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Larraitz Picaza is an experienced marketing professional currently serving as Directora de Marketing at BODEGAS Y VIÑEDOS VALTRAVIESO SL since June 2019. Prior to this role, Larraitz held the position of Senior Brand Manager at Importaciones y Exportaciones VARMA from November 2010, where responsibilities included market analysis and innovation for product development and strategic brand positioning. Previous experience includes working as a Product Manager at Osborne and as an assistant at both Paramount HE and Unilever. Larraitz holds a WSET Level 3 certification from the Wine & Spirit Education Trust, a degree in Marketing and Commercial Management from ESIC Business & Marketing School, and a degree in Psychology from the University of Deusto.